REAL SIMPLE TOUR

TASK

Produce an interactive tour to celebrate Real Simple magazine’s anniversary issue.

SOLUTION

Mark Stephen created a fully portable event in Chicago’s Union Station and New York’s Grand Central Station. Sponsors included Hyundai, Aveeno and Haagen Dazs. The enjoyable and interactive environment consisted of product sampling, demos and presentations from celebrity guests. The tour built awareness and brand equity for the magazine and its sponsors.

SPONSORS

HAGGEN DAZS

AVEENO

HYUNDAI

ESSIE

Mark Testa