YAHOO! SXSW LOUNGE

TASK

Design an interactive Yahoo! Lounge at the 2013 SXSW Music Festival.

SOLUTION

Mark Stephen designed this interactive experience, encouraging fans from around the world to follow the festival via Yahoo’s official Flickr SXSW photo group and upload their personal photos, some of which were displayed on a custom wall within the lounge. In addition, for over 9 days at SXSW, the Yahoo! Lounge hosted live performances by Depeche Mode, T.I. and Pharrell.  Mark Stephen produced a multi purpose environment with the integration of flicker. This environment was used for screening, concerts, social media interactions, and panel discussions.  The lounge’s modern design encompassed clean, vintage touches, showcasing signature pops of purple to integrate Yahoo! and Flickr branding throughout the space.

SPONSORS

YAHOO!

FLICKR

Mark Testa