COOKING LIGHT

TASK

Create a high-profile, branded event for 600 guests to celebrate Cooking Light’s 25th anniversary on New York’s High Line while integrating key partners.

SOLUTION

Mark Stephen partnered with Cooking Light magazine to design and produce an unforgettable night of world-class cuisine and cocktails on New York’s High Line.  The tasting event featured celebrity chefs: Hugh Acheson, Michael Anthony, Rick Bayless, Jeremy Bearman, Dan Kluger, Richard Landau, Suvir Saran, Brandon Sharp, Frank Stitt and Ming Tsai. The title sponsor, Citibank, hosted the exclusive VIP Lounge.  Mark Stephen integrated title sponsors, enhanced brand awareness and elevated the “sexy” aspect of the brand.

SPONSOR

CITI BANK

Mark Testa