COSMOPOLITAN

TASK

Provide design and production expertise to Cosmopolitan magazine’s signature event.

SOLUTION

Cosmopolitan Magazine and Mark Stephen Agency teamed up this past November to design and produce the #FUNFEARLESSLIFE event at the Hearst Tower in New York.

We transformed the Hearst Tower into the ultimate women’s empowerment atmosphere. The theme of the event was POWER UP. It was a day filled with inspirational guest speakers including Chelsea Handler, Laverne Cox, Ivanka Trump and Fifth Harmony; along with ideas, tips, giveaways, and networking opportunities to help women, geared toward the millennial age, live a more successful & fun fearless life.

Incorporating an interactive social media wall, makeup stations by Maybelline, sketch drawings and a virtual magazine cover photo booth, there was no shortage of activities to explore.

Mark Stephen created an interactive experience that drove both on-site and social media engagement while bringing the pages of the magazine to life.

SPONSORS

MAYBELLINE

#ACTUALLYSHECAN

COSMOPOLITAN MAGAZINE

Mark Testa