BENTLEY EVENT SERIES

TASK

Create buzz and awareness around the highly anticipated U.S. launch of the Bentley Flying Spur.

SOLUTION

An exclusive series of luxury events were designed and produced in New York, Miami and Los Angeles. Guests were treated to the official unveiling of the Flying Spur, Bentley VIPs walked attendees through the cars precise design process. In New York, attendees enjoyed a performance by singer-songwriter Solangé Knowles. In Los Angeles, Mark Stephen took the event to a new level – literally – by hoisting the car onto the roof of the chic London Hotel.  Mark Stephen introduced the new model to many perspective buyers throughout the country which ultimately resulted in increased sales for the Flying Spur.

SPONSORS

DEPARTURES

BENTLEY

Mark Testa