SAN PELLEGRINO

TASK

Create brand awareness with InStyle Magazine for San Pellegrino Fruit Beverage’s new Delightways App by executing a colorful pop-up café at Brookfield Place.

SOLUTION

Over 2,000 attendees at Brookfield Place stopped by to join us for specialty mocktails, curated to compliment seven flavors including: Aranciata Rossa, Limonata and Ficodindia e Arancia.

After downloading the App, guests were able to spin the prize wheel, which featured Italian inspired gift certificates and exclusive InStyle merchandise. Designed with an Italian lemon grove in mind, we incorporated custom-made ivy walls, lemon trees and a branded Vespa to bring Southern Italy to Downtown NYC.

Mark Stephen introduced over 2,000 consumers to San Pellegrino Fruit Beverage’s new flavors and drove traffic to the Delightways App.

SPONSORS

INSTYLE MAGAZINE

SAN PELLEGRINO FRUIT BEVERAGES

Mark Testa