NETFLIX ACTIVATION

TASK 

Create a high profile activation to promote the release of Netflix’s new feature film Bright. 

SOLUTION

In association with Entertainment Weekly and Netflix, Mark Stephen created a stand-alone oasis during the peak holiday season in New York’s newest transit hub and shopping destination, the Oculus.  

The experience featured a branded living room environment styled in hues of red and gold, complete with a faux fireplace. Throughout the week brand ambassadors ushered guests into the lounge where they viewed the Bright trailer and listened to the soundtrack on tablets before receiving a limited edition shirt inspired by the film. 

RESULT 

More than 2000 guests entered the space with over a million impressions garnered through the week.

Mark Testa