CAROLS DAUGHTER

TASK

Promote the Carol’s Daughter campaign, “True to Your Roots,” honoring the deep-rooted bond between mothers and daughters and embracing the power of family tradition at the Essence Festival.

 SOLUTION

Mark Stephen collaborated with the Carol’s Daughter team to create a modern, cozy environment where some of the greatest family moments take place––at home, in the kitchen. Over 15,000 attendees engaged with brand ambassadors around the handcrafted kitchen table to learn about Carol’s Daughter products. Many also entered to win a trip to their families’ place of origin and enjoyed a few moments of laughter and joy during a photo opportunity before receiving a custom tote full of Carol’s Daughter products.

 
Mark Testa