The Strategic Solution

Working with the festival producers, Mark Stephen Agency developed a complete branded environment based upon the festival’s brand guidelines. Incorporating the patterns and colors of orange to blue, we designed a main stage that became the backdrop for celebrity appearances and panel discussion ranging from entrepreneurship to self improvement. The floor plan consisted of themed villages such as health, beauty and tech. Although the villages had a consistent designed framework we guided each sponsor, CVS, Giliead, Amazon Music, and Mielle on their unique brand identity. From the dramatic tunnel entrance to the multiple free-standing activations, every element was a photo op that encouraged social sharing. Mark Stephen also collaborated with the title sponsor Pepsi to integrate their food court into the overall theme of the event. Over 1000 guests were engaged, educate and entertained throughout the one-day summit

• Design
• Production
• Stage Management
• Fabrication