Mark Stephen Agency created a series of viral mailer campaigns for Ulta Beauty, in association with our partner Production Locker. A holiday advent calendar transformed into a towering, multi-level Ulta townhouse with each door hiding a different beauty surprise; a picnic-inspired basket of beauty and treats; and a bespoke custom box — all fabricated in-house, turning packaging into shareable moments across beauty communities. Our team handled every stage in-house, from design and fabrication to packaging and fulfillment, ensuring each box arrived ready to be shared.