Ann Taylor Cashmere & Cocoa
Posted by markstephen in markblog 14 Jan 2016
This past holiday season the Mark Stephen team partnered up with Ann Taylor to help produce a custom designed hot cocoa cart, the perfect edition to their “Cashmere & Coca” event.
While customers were looking for their winter essentials and cashmere “must-haves”, they were able to enjoy a complimentary cup of cocoa. Inside the cocoa cup sleeve, you would find a 20% surprise to redeem for in-store purchases, which helped drive sales during the holiday season.
This Cashmere & Coca event, along with the coffee cart, traveled from New York to Boston, then to Washington on its multi city tour.