Mark Stephen Agency brought Depop, a global circular brand where millions buy, sell and discover secondhand style, to life with its first-ever Block Party on Crosby Street in SoHo—building brand awareness for the global fashion resale platform. We managed every detail, from securing street permits to developing partnerships, curating food trucks, and creating moments that encouraged connection. A subway-inspired photo booth, custom newsstand, and strategic data capture drove app downloads, while our collaboration with Housing Works tied the event to the local community. The result was a vibrant celebration of style, sustainability, and community.