Sometimes we get so wrapped up in the design and production of our projects that we don’t take the time to see what happens to the space after we’ve finished. Take the SXSW festival in Austin for example. Our objective was to create a space for Yahoo that would work for educational presentations by day then convert to a concert hall at night. To our delight, we created a space at SXSW that hosted T.I. and Pharell as well as Depeche Mode.

Mark Testa