We had the opportunity to work again with Yahoo! This time at the SXSW 2013 festival in Austin, TX. We were given the task of designing the space that was fun and flexible while communicating the Yahoo! and Flickr brands. The environment had to act as a music venue, screening room, social media hub, and lounge. Our design incorporated a stage for performances such as Depeche Mode,  an interactive photo wall,  and an eclectic mix of lounge furnishings. The concept evolved over 2 months with over 18 design variations. The final design was a contrast between modern and vintage elements highlighted by the signature Yahoo! Purple.

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Mark Testa