MARK STEPHEN Experiential Agency | YAHOO! SXSW LOUNGE - MARK STEPHEN Experiential Agency
MARK STEPHEN EXPERIENTIAL AGENCY is an award-winning, multidisciplinary company offering extraordinary  brand experiences that surprise, delight and drive results.
Mark Stephen Design Event Design Exhibits Experiential Agency Design Events Event Marketing Environments Branding Sponsor activation Pop up shops Talent Management International Events
2751
portfolio_page-template-default,single,single-portfolio_page,postid-2751,single-format-standard,ajax_updown_fade,page_not_loaded,

YAHOO! SXSW LOUNGE

About

YAHOO! SXSW LOUNGE

 

TASK

Design an interactive Yahoo! Lounge at the 2013 SXSW Music Festival.

 

SOLUTION

Mark Stephen designed this interactive experience, encouraging fans from around the world to follow the festival via Yahoo’s official Flickr SXSW photo group and upload their personal photos, some of which were displayed on a custom wall within the lounge. In addition, for over 9 days at SXSW, the Yahoo! Lounge hosted live performances by Depeche Mode, T.I. and Pharrell.  Mark Stephen produced a multi purpose environment with the integration of flicker. This environment was used for screening, concerts, social media interactions, and panel discussions.  The lounge’s modern design encompassed clean, vintage touches, showcasing signature pops of purple to integrate Yahoo! and Flickr branding throughout the space.

 

SPONSORS

YAHOO!

FLICKR