MARK STEPHEN Experiential Agency | REAL SIMPLE: HOLIDAY POP-UP - MARK STEPHEN Experiential Agency
MARK STEPHEN EXPERIENTIAL AGENCY is an award-winning, multidisciplinary company offering extraordinary  brand experiences that surprise, delight and drive results.
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REAL SIMPLE: HOLIDAY POP-UP

About

REAL SIMPLE: HOLIDAY POP-UP

 

TASK

Create a festive holiday pop-up shop for Real Simple magazine located in New York’s bustling Bryant Park.

 

SOLUTION

The pop-up shop brought the pages of the magazine to life, allowing busy holiday shoppers to experience the Real Simple brand while purchasing the most sought-after gifts of the year. Additionally, shoppers enjoyed daily presentations, fun giveaways, cooking demos and special appearances by luminaries such as Mario Batali, Todd English, Gail Simmons and Dylan Lauren. Mark Stephen transformed the tented structure into an engaging environment that captured consumers’ attention, while seamlessly incorporating event sponsors into the design. We created a platform to encourage brand and consumer interaction while creating a unique holiday experience for guests.

 

SPONSORS

REAL SIMPLE

CITI BANK

L’OREAL