MARK STEPHEN Experiential Agency | INSTYLE: HAMPTONS CABANA - MARK STEPHEN Experiential Agency
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INSTYLE: HAMPTONS CABANA

About

INSTYLE: HAMPTONS CABANA

 

TASK

Produce an exclusive environment for Instyle at the Super Saturday fundraising event in the Hamptons.

 

SOLUTION

Mark Stephen designed and executed the InStyle sponsor activation cabana, which showcased welcoming elements and sunny colors pulled directly from the pages of the magazine’s editorial features. Participating sponsors included Patron, Vera Bradley, Colgate and Crystal Light. Mark Stephen created interactive exposure for the InStyle brand by getting product into the hands of consumers and promoting a social media application brought in by supporting sponsor Colgate.

 

SPONSORS

INSTYLE

PATRON

VERA BRADLEY

COLGATE

CRYSTAL LIGHT