MARK STEPHEN Experiential Agency | GROUPON: JAMES BEARD AWARDS - MARK STEPHEN Experiential Agency
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GROUPON: JAMES BEARD AWARDS

About

GROUPON: JAMES BEARD AWARDS

 

TASK

Illuminate Groupon’s sponsorship of the 2011 James Beard Awards by seamlessly weaving its signature green color throughout the event.

 

SOLUTION

Produced a Groupon green “green room” and lounge to the eye-catching “green carpet” that greeted arriving luminaries such as Tom Colicchio and Bobby Flay, Lincoln Center’s Avery Fisher Hall was tastefully branded  Groupon green, providing powerful visibility for Groupon. Mark Stephen increased brand awareness as well as seamlessly integrating the brands Groupon green into the events lounge for guests.

 

SPONSORS

GROUPON

 

Photo Credit: Colin Miller